Marketing Plan Essay Example | Topics and Well Written Essays - 750 words - 3

Marketing Plan - Essay Example ignificance of the fast food industry and major factors forming and regulating the industry and the environment under which it experiences its slow but steady and unbroken growth. Location: Location and surroundings of a business place play the most pivotal part in the success or failure of a company. The location for the very first restaurant of this fast food brand is suggested to be selected beside the beautiful lake, seven miles away from the city, where this newly introduced fast food will be launched within few months. The main reason behind establishing this location for the restaurant includes the peaceful and serene atmosphere, which is particularly attractive and appealing to the families, friends, youngsters, lovers and children alike. Hence, the individuals belonging to every age and socioeconomic status will enjoy themselves to drive towards the restaurant offering multiple food and entertainment facilities under an ideal and healthy environment. Targeting & Segmentation of Customers: Since food industry is one of the fastest growing businesses of the contemporary era, targeting and segmentation of the clients and customers is the most imperative strategy for an entrepreneur. Since fast food is particularly appealing to every socioeconomic class as well as age-group, both young and old are the target customers for the restaurant. The restaurant will have to assure the hygiene of the product it offers to its customers, so that it can witness a constant growth for the future years to come. In addition, being a bit away from the commercial and residential areas of the city, the restaurant will have to assure the quality of its product along with presentation of it under a pleasant, eye-catching, jubilant and enjoyable atmosphere, so that the visitors cannot resist the charm it offers to them at their first visit. Nature of Food: The restaurant aims to offer egg rolls, burgers, pizza, fried chicken pieces, nuggets, French fries and other immediately